European Tourists Shifting Travel Planning Habits: OTAs Outpace Search Engines, AI on the Rise
TITLE: European Tourists Shifting Travel Planning Habits: OTAs Outpace Search Engines, AI on the Rise
SUMMARY: A new study reveals significant changes in how tourists from the UK, Germany, and France plan their trips.
For the first time, Online Travel Agencies (OTAs) are preferred over search engines, while Artificial Intelligence (AI) is seeing increased use in travel planning.
FACTS:
A study reveals changing travel planning habits among tourists.
The study focuses on tourists from the UK, Germany, and France.
Online Travel Agencies (OTAs) have for the first time surpassed search engines in travel planning.
Artificial Intelligence (AI) is increasingly being used for travel planning.
Source: Turizmguncel
