Rixos founder wants to change Turkey’s tourism strategy
Fettah Tamince, founder and chairman of the hotel chain Rixos Hotels, recently stated that Turkey' s tourism strategy should change its focus.
He believes the goal should be to increase revenue from tourism, rather than just aiming for a high number of visitors, such as 100 million tourists.
This signals a possible change in direction for the country' s tourism sector, with implications for future travel experiences and prices. The statement was made during the ATF26 conference, where Tamince maintained that the pursuit of record-high tourist numbers alone is not the most profitable path forward.
Rixos Hotels is a major player in Turkey, particularly known for its luxury resorts, and Tamince' s views are often given weight in the industry.
He emphasised the need to attract tourists who contribute more per visit. A strategic shift for tourismSuch a change in focus could mean that Turkey will invest more in quality and higher value creation in the travel industry.
This could involve the development of more exclusive offerings, better service, and an investment in niche tourism that appeals to travellers with higher spending power.
The goal is to ensure sustainable growth and a better distribution of the benefits of tourism across destinations. What this could mean for travellersFor travellers, this could lead to changes in offerings and price levels.
A shift towards higher revenue per tourist could potentially lead to an increase in the average price of accommodation and services.
It may also mean that destinations in Turkey will develop with a wider range of experiences and facilities, adapted to a more affluent audience.
Travellers should note that this discussion is taking place at the highest level of the industry. While the ambition of 100 million tourists may be deprioritised, the goal of increased revenue will likely shape how Turkey positions itself as a destination moving forward.
In the long term, this could influence everything from hotel standards and service levels to accessibility and the overall experience of a holiday in the country, which is relevant for anyone planning a trip to Turkey.
Source: Turizmguncel
