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TRAVEL02.09.2026

Turkey is the Second Most Popular Destination for Large Family Holidays via Jet2

Extended families are increasingly turning to Turkey for shared holiday experiences.

A recent analysis based on booking data from Jet2, a leading British airline and tour operator, shows that Turkey has established itself as the second most popular destination for travellers journeying in multi-generational groups.

Multi-generational holidays, where grandparents, parents and children travel together, have become a clear trend in recent years.

Jet2' s findings indicate significant demand within this segment, and Turkey' s high ranking demonstrates the country' s strong appeal to larger families in search of shared experiences and high-quality facilities. This increased popularity may have practical consequences for travellers, including Nordic tourists and those planning trips to Turkey.

Higher demand from extended families could potentially lead to reduced availability and higher prices for larger holiday homes, family apartments and all-inclusive resorts, especially during peak seasons.

Destinations such as Antalya, Alanya, Bodrum and Side, which are known for their family-friendly facilities, spacious resorts and wide range of activities for all ages, are expected to be particularly attractive to these types of travellers.

These areas are already popular among Nordic tourists, and the rising demand from extended families could further increase the pressure on the accommodation market. For travellers planning a multi-generational holiday to Turkey, it may be wise to book well in advance.

Early booking provides better opportunities to secure preferred hotels, apartments and flights, as well as the chance to take advantage of a wider range of available dates and package offers, especially if travelling as a large group with specific requirements.

Source: Turizmekonomi

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