Turkey promotes itself as an EES-free travel destination in light of new EU regulations
Turkey is actively positioning itself as a travel destination unaffected by the European Union' s new Entry/Exit System (EES).
The country is highlighting its status outside the Schengen Area in an attempt to attract tourists, particularly from the United Kingdom, who may face new challenges and changes when travelling to EU countries.
The EES, which is soon to be introduced by the EU, will require travellers from countries outside the Schengen Area to register biometric data and undergo electronic border controls upon arrival and departure from Schengen countries.
This system is designed to improve border security and streamline processes, but it may also lead to longer wait times and a more extensive registration procedure for non-EU travellers. For British tourists and other visitors from countries not part of the Schengen zone, the EES could potentially create friction and delays when entering European destinations.
In the face of these changes, Turkey sees an opportunity to market itself as a simpler and more streamlined travel option.
The Turkish tourism industry is actively emphasising that travellers to Turkey will not face the new EES requirements.
This means that border crossings will remain unchanged, which could make Turkey a more attractive choice for those seeking a more seamless and less bureaucratic travel experience, free from the potential delays and complexities that the new EU system may entail. The strategy is specifically aimed at the important British market, where it is expected that many travellers will consider alternatives that simplify holiday planning in the wake of Brexit and the introduction of the EES.
By offering an " EES-free" experience, Turkey hopes to strengthen its competitiveness and entice more British tourists away from traditional EU destinations.
For tourists, Nordic readers and foreign residents planning trips to the Mediterranean, this may mean that Turkey appears an increasingly practical choice.
A simpler entry process could influence decisions regarding holiday destinations and potentially lead to an increase in demand for package tours and flights to Turkey, as travellers seek to avoid potential complications at other popular destinations.
Source: Turizmekonomi
