Turkish tourism expert proposes changes to the ‘all-inclusive’ concept
Orhan Sancar, coordinator for CIS countries at the major tour operator PEGAS Touristik, has recently pointed out that Turkey’s tourism industry must adapt to new challenges.
In an interview with Okan Beltek, news editor for Turizm Güncel, Sancar stated that the well-known ' all-inclusive' concept, which many tourists are familiar with from holidays in Turkey, should be re-evaluated and modified.
Sancar’s comments are not merely a suggestion to adjust a popular holiday offering; they form part of a broader analysis of Turkey’s position within the international travel industry.
He particularly emphasizes that Turkey will face increasingly stiff competition in the vital Russian market in the coming years.
To avoid losing market share, the country must act strategically. For travellers, including those from the Nordic region, the all-inclusive concept has been a cornerstone of many Turkish holidays.
It provides cost predictability and convenience, as food, drinks, and often entertainment are included in the package.
A potential change to this offering could, therefore, have a direct impact on how future trips to the country are planned and budgeted.
The discussion regarding changing the concept may signal a desire to diversify the tourist experience, or perhaps to encourage guests to explore and support the local economy outside of the hotel resorts.
In such a scenario, this could mean new opportunities for independent restaurants and shops, though it would also represent a different type of holiday for those accustomed to spending the majority of their time within the hotel grounds. Regarding the future of all-inclusive, exactly what a change to the concept would entail has not been described in detail.
It could range from offering more flexible packages with fewer fixed inclusions to introducing ' partially included' solutions that give guests greater freedom to customize their holidays.
For travellers, this means that in the future, they should be extra attentive to what is included in various package offers when booking travel to Turkey.
An adjustment to the concept could also impact pricing.
If hotels offer fewer included services, the base prices could theoretically become lower, but the total cost of the holiday would then depend more on consumption outside the package.
This shift might appeal to tourists who prefer more freedom to choose and pay for what they actually consume, rather than a fixed price for everything. Sancar’s statements regarding increasing competition in the Russian market are also relevant for other nationalities.
If Turkey must adapt to retain Russian tourists, it could affect overall tourism efforts and the offers directed at other international markets, including Scandinavia.
Competition may drive innovation, but it could also lead to changes in marketing and priorities for the destinations.
For those planning a trip to Turkey, these discussions suggest that the tourism landscape may be in flux.
It is wise to keep an eye on developments in offerings and pricing, as a shift in the all-inclusive model and increased market competition could potentially offer both new holiday concepts and price adjustments.
Source: Turizmguncel
