Leading Russian Travel Player Forecasts Surge in Turkey Demand for…
FUN&SUN, a leading player in the Russian travel market, has presented its forecasts for the 2026 tourism season, indicating a significant increase in demand for Turkey among Russian tourists. The report highlights a clear shift in Russian travel preferences.
According to FUN&SUN’s analysis, Turkey, Egypt, China, and Vietnam are expected to see the largest growth in popularity among Russian holidaymakers next year. Turkey has long been a favorite destination for Russians, and this forecast reinforces the country’s position as an attractive travel spot.
Increased demand from Russia could lead to higher prices for hotels and flights, as well as reduced availability in popular resorts, especially during peak season, for travellers from other markets such as Norway. Therefore, early booking is advisable for those with specific preferences for their 2026 holiday in Turkey.
The company also emphasizes the growing importance of travel agencies in the market. This suggests that more Russian tourists prefer booking package deals and seek security and guidance from professional operators rather than arranging trips themselves. This trend may influence how travel offers are presented and distributed within the tourism sector.
Source: Turizmekonomi
